Wickes launches Wickes Trips

Wickes has appointed tbk Group to create and manage its new initiative, Wickes Trips.

Centered on customer insight, Wickes have reintroduced their ‘Buy now, do it later’ campaign, encouraging customers to take advantage of the fantastic seasonal offers in-store, but then leaving the work for a later date; enjoying the extra time with their nearest and dearest.

To enhance the campaign tbk are fulfilling an initiative by offering every Wickes customer the opportunity to take advantage of a fantastic discount on experiences, days out and UK holidays. Through sourcing a number of different activities and breaks, tbk have created a campaign offering a guaranteed reward to every Wickes customer shopping either in-store or online between 14th March and 15th April – regardless of their level of spend.

Feeling brave enough to bungee? There’s a two for one offer so you don’t have to do it alone! Fancy a relaxing hotel break? Indulge yourself with 25% off a weekend break at Bespoke hotels. Want to treat the kids? There are fantastic discounts on thousands of offers via Kids Pass. All this and many more discounted offers and experiences can be found at Wickes.co.uk/easter. tbk have sourced an offer to suit everyone giving Wickes customers the ideal reason to get out and about this Easter break.

“This is a great way to reward all our customers – and enhance our brand strategy at the same time,” said Matthew Gaunt, Wickes Customer & Communications Director.

The campaign is supported by in-store POS, radio advertising and social media events offering customers the opportunity to win more prize trips.