currys pc world. get your tv for free.
After a three-month absence due to Covid-19, what better way to celebrate the return of domestic football than with a brand-new big screen TV? If you can’t be there to watch your team the next best thing (after the pub) is watching at home. tbk was briefed to create a campaign that could help football fans celebrate the return of the beautiful game.
our approach.
The concept gives customers the chance to get their ‘TV for FREE’ with an incredible 1:20 chance of getting their money back. Supported with an integrated TV and digital campaign, it’s an opportunity for everyone to enjoy the restart of domestic football, whoever you support.