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connected. personalised.
understanding.

seg connects. better connected.

Southeastern Grocers (SEG) is the holding company for a range of grocery retailers in the USA, including Winn-Dixie, Bi-Lo, Fresco Y Mas and Harveys.

tbk was briefed to create a website to showcase SEG’s new Omnichannel Media Solution. Working with News America Marketing, dunnhumby and Eagle Eye, SEG can now offer brands a unique platform to target and engage SEG customers through a range of personalised media channels.

 
 
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our approach.

As a B2B tool we had to communicate the key and unique benefits of the platform in a succinct but informed way. Functional web design combined with intuitive UX resulted in an effective, dynamic tool to educate and engage its B2B audience. A suite of case studies was developed to provide brands with examples of best practice.