inspiration. community.
delicious.

winn-dixie. quick winns.

Winn-Dixie is part of the SEG group in the USA. With over 550 stores, it caters for a budget-led customer and plays a key role in the communities it supports.

At the start of the pandemic it was apparent that people were panic buying driven by a huge uncertainty around how basic necessities could be fulfilled. This, combined with the need to shop on a budget, meant customers were looking for advice, support and help, together with mealtime inspiration.

our approach.

tbk created an integrated campaign through social, digital and instore to inspire Winn-Dixie customers with recipes and meal suggestions that were quick and easy, store cupboard based and, above all, on budget.

The Quick-Winns campaign was driven through social content featuring recipes for breakfast, lunch and dinner together with a focus on key departments such as the deli. Posted through all social channels and further supported through eCRM and sign-posted throughout the store, Quick-Winns connected with customers, driving significant social engagement, footfall and instore sales.