motorola. loyalty+
We were tasked to created a loyalty platform, which would not only drive sales but build retention across Motorola's family of smartphones.
Introducing Motorola Loyalty + a promotional program that offers customers the opportunity to get an ‘above market value’ return on their initial purchase when they upgrade to a new smartphone a year later.
In short, a smarter way to combine a standard cash-back and trade-in promotion, with the added benefit of driving customer loyalty.
The campaign runs for 12 months across 10 European markets and is flexible enough to support new Motorola phones as they come online throughout the programs life.
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