game. roll to win.
GAME are well known as a video games, high street store. Lesser known is that they also sell leading board games. Often hidden away at the back of the store, we needed to elevate the boardgame category instore, gaining off-fixture, FoS sighting and drive sales for their products over the key Easter trading period.
We created Roll to Win. Offering customers purchasing any Asmodee board game the chance to win £2,000 every week.
PLUS aligned with GAME’s customer base, our engaging, gamified entry mechanic offered guaranteed GAME Reward Points with every purchase. From £2 to £12, customers rolled the dice to see what they had won.
our approach.
The campaign was activated across multiple touchpoints; Instore, Online, Social, Radio, CRM andPress, driving footfall and getting 100% compliance in off-fixture, FoS display.
Sales increased by 101% and the engaging promotion achieved a whopping 30% redemption rate.
currys pc world.
get your tv for free.
winn-dixie.
quick winns recipes.
southeastern grocers.
seg connects.
marks & spencer.
don’t open me.
winn-dixie.
local communications.
lucozade energy.
unstoppable bottle.
halfords.
national trust partnership.
krispy kreme.
80 years of smiles.
currys pc world.
category campaigns.
baxters.
deli toppers.
carphone warehouse.
£10 million giveaway.
