carphone warehouse.
£10million giveaway.
Our brief was to educate customers on the benefits of purchasing at Carphone Warehouse and drive conversion, especially during the Christmas period when customers are already in buying mode.
our approach.
The £10million Giveaway offered everyone who purchased a guaranteed reward. A simple mechanic asked customers to enter their transaction number & pull a cracker on the microsite to reveal what they had won, from £100k cash to Mini Coopers & Starbucks rewards.
An integrated campaign across multiple touchpoints from TV, social, in-store and experiential, all aimed to drive footfall and engagement throughout the journey.
There were over 900k qualifying transactions, footfall was consistently up +17% YOY during the promotional period and the campaign won Best Retail Promotion at the IPM Awards.
GAME.
roll to win.
currys pc world.
get your tv for free.
winn-dixie.
quick winns recipes.
southeastern grocers.
seg connects.
marks & spencer.
don’t open me.
winn-dixie.
local communications.
lucozade energy.
unstoppable bottle.
halfords.
national trust partnership.
krispy kreme.
80 years of smiles.
currys pc world.
category campaigns.
baxters.
deli toppers.
