lucozade. unstoppable bottle.
A first of its kind activation, the 'Unstoppable Bottle' idea took the brand ethos of ‘making your day better’ one step further by giving Londoners the chance to ‘find their flow’ and travel on the underground for free.
our approach.
Rush hour at Oxford Circus underground station turned into ‘Whoosh hour’. We created 5,000 bespoke RFID chipped Lucozade bottles providing Londoners with free journeys across the city.
A full media takeover at Oxford Circus underground station was secured and carefully timed social media amplification ensured the campaign landed with a bang.
Our strategy behind the PR and social activity allowed the activation to reach over 34 million people with over 800,000 views of related content beyond the experience.
This campaign won two Gold and one Silver award and also helped Lucozade win Brand of the Year at the IPM awards.
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krispy kreme.
80 years of smiles.
currys pc world.
category campaigns.
baxters.
deli toppers.
carphone warehouse.
£10 million giveaway.
GAME.
roll to win.
currys pc world.
get your tv for free.
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marks & spencer.
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winn-dixie.
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