preference. sales.
market share.

currys pc world. category campaigns.

When price, service or even credit offers can’t differentiate between competitors how do you create a reason for customers to choose one retailer over another?

our approach.

Our brief for Currys PC World is to create ideas and campaigns that drive preference in a very competitive marketplace. Customers will do their brand and product research way before they hit the store and, with price, service and credit offers now not a differentiator, customers need that ‘clear tipping point’ to direct them to a chosen retailer.

We create and manage category campaigns designed to provide that tipping point, the reason to choose Currys PC World over a competitor. We have productised proven concepts, mechanics and sophisticated back end systems to deliver highly effective campaigns, resulting in driving significant sales volume, customer participation and market share.